New releases – Hello Baby

Introducing Hello Baby, our new range of very first high-contrast books for babies.

This exciting, bold range includes soft cloth books, board books, a shaker teether, a set of shaped flash cards and more – all designed with striking, bold patterns and splashes of colour that babies will love to look at.

Research has shown that black and white are the easiest colours for babies to perceive, along with strong blue and red, and that clearly defined graphics improve early recognition. With high-contrast colours, and bold patterns and images, our Hello Baby books are designed to give the most visually stimulating start in life to your baby, from birth. You can find out more about the theory and design concept behind these new high-contrast books on Roger’s Blog.

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